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Brand Redesign
Project type
Brand and Identity redesign
Date
February 2024
Location
Chicago
Project Guidelines
To take a small company and redesign their branding system and corporate identity to better fit their ethos as a company
Project Outcomes
Examine the company’s corporate ethos and customer base, build a style guide, typeface package, color system, and logo system to be used in a rebrand.
I worked with the company Unpacked NYC, a seller and reseller of trading cards, clothes, shoes, accessories, and importer of foreign commodities. By examining their user base, this brand identity was developed to convey how much they value their reliability, speed, the excitement their products induce, and the way they provide a source to find products you otherwise couldn’t.
